By Caroline
April 27, 2019


The Footwear Industry Is Hearing Us

Recently, I vacationed in Italy.  The constant focus on walking, exploring and comfort was front and center, all day, every day.  Distraction from foot pain could not be tolerated while walking through the wonderful cities of Venice, Florence, Rome, Milan, and Vigevano or while trekking through the picturesque hiking trails and towns of Cinque Terre.  There was simply too much to see and do. As it turned out, the only 'distraction' was looking at what others were wearing on their feet.

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By Caroline
November 24, 2018


Small Business Saturday: Divadend Footwear's 2018 Favorites

Small Business Saturday 2018

Please join us in supporting Small Business Saturday this weekend (and throughout the year).  Independent retailers are vital to the fabric of communities and provide curated creative merchandise.  For all of us who enjoy strolling through a town center near home or on vacation, let's do more than browse at our favorite shops. Who doesn't appreciate having justification to buy that special item you discover! 

Here is our second annual list of favorite small businesses that we not only love to visit, but we really admire each founder’s talent and story: 

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By Caroline
October 23, 2018


A Tribute to Wanda Ferragamo

With no experience, Wanda Ferragamo assumed the Presidency of Salvatore Ferragamo in 1960 when her husband passed away and leaving her with six children. Her youngest child at the time was two. She was determined to carry on what her husband had built.


Matriarch of the Ferragamo family, Wanda Ferragamo

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By Isabel
May 06, 2018


Filling the Void in Women's Footwear

Before we started Divadend, I spent many nights with achy bunions.  Mornings would start with me surveying my shoe selection to decide which shoes I could bear to wear that day and then planning an outfit accordingly.  In fact, that's how Caroline and I came up with the concept that Divadend would end the debate between the shoes we love and the shoes we wear.  I certainly wasn't loving the shoes I was choosing to accommodate my foot ailments.    

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By Isabel
April 27, 2018


Want to Age Well? Use Your Toes

Want to improve your balance, mobility and foot pain?  Divadend shoes have a foot bed that engages your toes allowing a normal gait which helps strengthen the feet.  Take a step toward aging well in your Divadend shoes! 


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By Isabel
April 02, 2018


Come See Divadend Shoes!

 

Which Divadend Greenway pump would you pair with this outfit: 
Caramel?   Gray?   Navy?

Come try on the shoes and the outfit at the upcoming Worth NY shows: 
Copley Plaza Boston:  April 4th - 8th
Academy Lane Concord, MA: April 9th-17th

 

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By Isabel
February 15, 2018


Making the Most of a Long Weekend Ski Trip

The scene at Deer Valley ski resort

At Divadend we're all about making the most of life - whether it's being productive in our professional lives or maximizing our leisure time with friends and family.  Recently I was lucky enough to do the latter in joining my brother and two sisters along with our spouses in Park City, Utah for a 3-day ski trip. We gathered from Boston, Chicago, Santa Monica and Sydney.  Despite my ties to Vail where my husband and I met while living there, I have to say that it's hard to beat Park City / Deer Valley for a ski trip. 

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By Isabel
January 23, 2018


Come See Divadend Footwear in Person...

 

One of our favorite stylists, Diane Moore of Worth NY, will be showcasing Divadend Footwear at the upcoming Worth NY shows in Boston, Concord and Tiburon.  Worth NY clothing is an ideal complement to Divadend shoes.  If you'd like to meet a low-pressure, talented stylist to help you find some key pieces to refresh your wardrobe or if you'd like to check out Divadend shoes in person, please email dmoore@worthnewyork.com for appointment information (virtual service available as well):

Copley Plaza Boston:  January 28th - 31st
Academy Lane Concord, MA: February 1st - 11th
Tiburon, CA:  March 13th - 18th
Wouldn't the Greenway in Midnight Navy look gorgeous with this outfit????
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By Isabel
December 07, 2017


The Divadend Difference

People often ask us how Divadend shoes are different than all the other shoes they’ve tried. We usually end up pulling the shoe off our foot and excitedly explaining all the features we incorporated based on input from experts in ergonomics, physical therapy, anatomy and shoe construction.  

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By Caroline
November 28, 2017


New Beginnings / New Collection

Looking back to January 2017, Divadend Footwear had officially launched; the first sale of the inaugural shoe was a success. Holiday celebrations were over, New Years resolutions were in play, a Super Bowl victory for The New England Patriots was approaching and the daily news was getting our attention.  While listening to the annual "State of the City" address, on January 17th, Boston's Mayor Marty Walsh said "Boston has become not only “a global headquarters city,” but also “America’s shoe capital, home to New Balance, Converse, Reebok, Puma, and M. Gemi." 

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