By Isabel
November 23, 2017


Small Business Saturday: Some Favorites From Divadend Footwear

Please join us in supporting Small Business Saturday this weekend (and throughout the year).  Independent retailers are vital to the fabric of communities and provide curated creative merchandise.  For all of us who enjoy strolling through a town center near home or on vacation, let's do more than browse at our favorite shops. Who doesn't appreciate having justification to buy that special item you discover! 

These are some of our favorite small businesses: 

Walking by Rouvalis in Boston's Beacon Hill reminds us of Paris and offers the best of everything as a neighborhood florist

 

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By Isabel
November 14, 2017


Santa Monica Wedding: Perfect Occasion to Wear-Test Divadend Footwear Prototype

I was excited to wear-test an early prototype of our Greenway pump at my sister's wedding in Santa Monica knowing that the occasion would be glamorous and entail hours of standing and dancing.

Me, fourth from left, wear-testing an early prototype of the Divadend Newbury

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By Caroline
November 12, 2017


We Are Onto Something

When we set out to launch our footwear company, people asked us, how will your company be different? We told them, we plan to end the debate between the shoes you love and the shoes you wear, because in our opinion no brand had done this yet!

Like so many women, Isabel and I enjoy walking. Honestly I have become obsessed with looking down while walking the streets of Boston, for two reasons: one to look at what shoes women are wearing and two for safety -- we have a lot of cobblestones and brick sidewalks, charming but hazardous!

 

 

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By Caroline
May 10, 2016


A Tribute to Joan Helpern

Photo: New York Times 

I read in the NY Times today that Joan Helpern, Creative Partner in the Company, Joan and David Shoes passed away at 89 years of age. Reading the headline was like reading about someone I had truly known. It causes me to immediately stop, take pause and reminisce about one of, if not my first, introductions to a true quality brand that represented fine craftsmanship and luxury from as far back as the early 80s.

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By Isabel
April 28, 2016

Travel ›  


Inspired by Marrakech Style

Koutoubia Mosque in Marrakech

In April Caroline and I traveled to Morocco with my mother, sister, husband, three daughters and some family friends. We wanted to take advantage of my mother’s lifetime of experience in Morocco starting with her Peace Corps service there from 1964-66 and culminating in being decorated by the King of Morocco (the equivalent of being knighted in Great Britain) a few years ago. For my daughters it was a chance to expose them to multiple cultural influences simultaneously – Africa, the Arabic / Muslim culture and the European influence. The chic style and sophistication of Morocco made it a real vacation.

 

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By Isabel
October 05, 2015

Events ›  


Fashion 4WRD at Boston Fashion Week

We had the privilege of attending an exciting event called Fashion 4WRD to kick off Boston Fashion Week:.  The event was a collaboration between the MIT Enterprise Forum, the Museum of Fine Arts and DeScience to celebrate the intersection of fashion and technology.   

The dress code was dress to impress”—intimidating, no doubt, but it made for great people watching!  Yet again we were struck by how some of the most elegant-looking shoes made for the most awkward walking.   

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By Isabel
September 15, 2015


Our Quest for Leather (and a Reservation at Ralph Lauren’s NYC Polo Club!)

When we first envisioned Divadend Footwear company, we thrilled at the prospect of designing styles and choosing fun and luxurious materials.  Glamorous dreams—followed by hard work! The first couple years have included just as much science as fashion.  We've been immersed in physics and ergonomics, as we've worked to create the just-right foundation of a healthy fit: a shock absorbing heel and sole and a well-cushioned insole with strong arch and metatarsal support. 

So, the prospect of shopping for leathers in Manhattan was especially exciting. We visited showrooms near 7th Ave in the 30s looking for rich looking suedes and metallics that would be beautiful on their own yet blend seamlessly with real life.   

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By Isabel
August 28, 2015


Study Break to Lake Como

When we decided to explore starting a footwear company, we needed to first have a formal education in shoes. So we headed to Milan to study at the famed ARSUTORIA School of shoemaking. The morning we arrived in Italy we ignored our jet lag in favor of seizing our only expected free day to check out Lake Como. Navigating train and ferry schedules, we briefly visited three towns on Lake Como including a family recommendation to stop by the Grand Hotel Villa Serbelloni Bellagio.    View full article →