Our Business Approach


We are selling shoes to our friends in the hope that you will tell your friends and that our audience will grow to a community of women connected by an interest in looking our best without distraction.   We offer footwear of the highest quality that will become your all-time favorite shoes. 

Our shoes are exclusively available online via our website.  Quantities are limited so we highly recommend ordering early.  Occasionally, we will offer shoes at pop-up events.  We encourage you to join our mailing list to stay up-to-date on offerings. 

Shopping with Divadend is a risk-free experience.  Shipping both ways is always free.  We hope you’ll give us a try knowing that you have the freedom to return your shoes. 

All of our styles are constructed using the same foundation components: cushioned footbed, rubber outsole, gentle heel height...  A pump style always requires the most precise fit since there is not a high vamp to hold the shoe on your foot.  The loafer style has a more accomodating fit to work for a wider variety of foot shapes.

We are gradually expanding our offerings so we encourage you to tell us what you’d like to see!

Say hello to your go-to shoe!
Isabel and Caroline