Our Business Approach


We are selling shoes to our friends in the hope that you will tell your friends and that our audience will grow to a community of women connected by an interest in looking our best without distraction.   We offer footwear of the highest quality that will become your all-time favorite shoes. 

Our shoes are exclusively available online via our website during “flash sales” events.  Quantities are limited so we highly recommend ordering early.  

Shopping with Divadend is a risk-free experience.  Shipping both ways is always free.  We hope you’ll give us a try knowing that you have the freedom to return your shoes. 

All of our styles are constructed using the same foundation components: cushioned footbed, rubber outsole, gentle heel height...  A pump style always requires the most precise fit since there is not a high vamp to hold the shoe on your foot.  The loafer style has a more accomodating fit to work for a wider variety of foot shapes.

If you’re browsing our site between flash sales, we encourage you to join the waitlist for the style and size you wish to order.  During our next flash sale we will email to see if you’d like to complete your reservation.  Joining the waitlist does not obligate you to purchase and it helps us plan for demand.

We are gradually expanding our offerings so we encourage you to tell us what you’d like to see!

Say hello to your go-to shoe!
Isabel and Caroline