Our Business Approach


We are selling shoes to our friends and their friends.  We expect every pair of shoes to be of the highest quality and to become your all-time favorite shoe. 

Our shoes are exclusively available online via our website during “flash sales”.  Quantities are limited so we highly recommend ordering early.  

Shopping with Divadend is a risk-free experience.  Shipping both ways is always free.  We hope you’ll give us a try knowing that you have the freedom to return your shoes if they don’t meet your expectations. 

If you’re browsing our site between flash sales, we encourage you to join the waitlist for the style and size you wish to order.  During our next flash sale we will email to see if you’d like to complete your reservation.  Joining the waitlist does not obligate you to purchase and it helps us plan for demand.

All of our styles are constructed using the same foundation components.  So, if you like our shoes in one style, you can be confident that our other styles will work for you, too.  We will gradually expand our offerings and we encourage you to tell us what you’d like to see!

Say hello to your go-to shoe!
Isabel and Caroline